EAA Sport Aviation - February 2010

MARY JONES
COMMENTARY / EDITOR’S LOG

Vol. 59 No. 2 | February 2010

Thanks for Your Feedback!

EDITORIAL Publisher: Tom Poberezny Vice President-Membership: Adam Smith Interim Director of Publications and Editor: Mary Jones Associate Editor: Kelly Nelson Assistant Editor: Rose Dorcey Senior Art Director: Phil Norton Art Director: Michael Annino, Olivia Trabbold News Editor: Ric Reynolds Copy Editor: Colleen Walsh Proofreader: Rachel Krubsack Editorial Assistant: Dana Heimos Multimedia Journalist: Brady Lane Webmaster: Sue Delrow Photography Staff: Jim Koepnick, Bonnie Kratz Production/Special Projects: Kathleen Witman Contributing Writers: Mike Busch, Dave Matheny, Lauran Paine, Jr., Robert Rossier, Max Trescott, Bob O’Quinn

AS WE FINALIZE THIS ISSUE, EAA members have received their first “new” EAA Sport Aviation. Reaction has been swift, unprecedented, and overwhelmingly positive. Frankly, the responses have exceeded our expectations!

EAA President Tom Poberezny, Membership Vice President Adam Smith, your publications staff, and the entire headquarters team that developed the new magazine established a goal of creating the best possible magazine based on what you told us you wanted in surveys and through focus groups. Your enthusiastic response to the extensive changes is far better than we anticipated.

Hundreds of members, both longtime
EAAers and some who’ve just joined us, as well as
representatives from the aviation industry, have
e-mailed or called to share their observations. The
majority is delighted. We’ve heard comments such
as “What a super improvement,” “More than I ever
expected,” “Impressive; great selection of articles
and photos,” “There’s something for everyone,” and
Rarely does a magazine redesign come off
without some hitches, though, and the main
concern voiced was that the type size was too small.
We made the same observation, and we’ll increase
the size of the text beginning with the March issue.
(We were too far into production of this issue
to make that changeover this month, but we’ve
incorporated some improvements where we could.)

Others noted that the magazine was “floppy,” and we’ve fixed that with this issue. Previously, we printed the cover on 80-pound paper, but we increased the paper stock to 120-pound with this issue. We’re also going to a matte finish to give the magazine a better feel. (Inside, we’re printing on the same 40-pound paper we’ve used for the past year.)

Our goal is to consistently deliver the premier
aviation magazine for people who fly for fun.
We’ve intentionally expanded our content mix to
be inclusive of all members who find a home at
EAA AirVenture Oshkosh. And, we’re using our
extensive array of electronic publications (view
them at www.EAA.org/newsletters) to provide
more in-depth knowledge and information to
specific interest groups. We want our magazine
and e-publications to show all aviation enthusiasts
clearer pathways to participation. Are we meeting
that goal? Please share your thoughts with us at
Feedback@EAA.org.

ADVERTISING

Director of Advertising: Katrina Bradshaw Advertising Coordinator: Sue Anderson Classified Advertising Coordinator: Lesley Poberezny

REPRESENTATIVES: Northeast: Ken Ross Phone: 609-822-3750 Fax: 609-957-5650 E-mail: kr40@comcast.net

Southeast: Chester Baumgartner Phone: 727-532-4630 Fax: 727-532-4630 E-mail: cbaum111@mindspring.com

Central: Gary Worden and Todd Reese Phone: 800-444-9932 Fax: 816-741-6458 E-mail: gary.worden@spc-mag.com todd@spc-mag.com

Mountain & Pacific: John Gibson Phone: 916-784-9593 Fax: 510-217-3796 E-mail: johngibson@spc-mag.com

Europe: Willi Tacke Phone: +498841/487515 FAX: +498841/496012 E-mail: willi@flying-pages.com

Mailing Address: P. O. Box 3086, Oshkosh, Wi 54903-3086 Phone: 920-426-4800 Fax: 920-426-4828 E-mail: Editorial@EAA.org Website: www.EAA.org EAA® and SPORT AVIATION®, the EAA Logo® and AERONAUTICA™ are registered trademarks, trademarks, and service marks of the Experimental Aircraft Association, Inc. The use of these trademarks and service marks without the permission of the Experimental Aircraft Association, Inc. is strictly prohibited.