“I feel fortunate and blessed to have a business that ies directly to my personal passion: aviation. Who says work can’t be fun?”
Jeff Herold (EAA 1073588)
Jeff Herold, Scheyden Precision Eyewear
Private Pilot of a TBM 700B
EAA Sponsor and AirVenture Exhibitor
Sport Aviation reader
Meet Jeff Herold
Every EAA member can remember his or her first foray into the world of flight. For Jeff Herold, his was triggered
by a need for efficient transportation. Today, he continues to advocate flight’s convenience, as well as its ability
to alter one’s perspective and bring people from all walks of life together.
He still remembers the event that sparked his aviation involvement in 1997:
“I had a long drive to Las Vegas from Southern California. Once I arrived, I met someone who had just
flown his personal aircraft into the city. It took him 8 0 minutes, and it took me seven hours. At that point, I
realized there was a better way to get from Point A to Point B!”
Shortly after this experience, Jeff began his training at Orange County’s John Wayne Airport—just a short
drive from his home in Huntington Beach, Calif. As he worked his way toward obtaining his private pilot’s
license and instrument rating, Jeff uncovered an unmet need for functional and comfortable aviation eyewear.
And so, he founded Scheyden Precision Eyewear.
“I couldn’t find any non-polarized eyewear with great optics and high headset comfort. That was when I
decided to design my own line of pilot eyewear that included a patented flip-up feature that no other brand
offered. From then on, I became much more involved in the flight community,” explains Jeff.
Today, Jeff and Scheyden Eyewear are avid supporters of EAA and its Young Eagles and Women Soar
programs. As an AirVenture sponsor and exhibitor for the past five years, Jeff has witnessed first-hand the power
that aviation holds in bringing people together around a common love of flight.
“When you meet other pilots at a social gathering, you tend to gravitate toward them. A passion for
aviation can bring any two people together from different walks of life. It’s truly amazing.”
Today, Jeff has expanded his company to designing and producing high-quality pilot luggage and gear, as
well as advanced golf travel equipment and accessories. In the future, he hopes to see his involvement in the
aviation community, as well as the industry itself, continue to evolve.
“Everyone that’s involved in aviation wants to see the field develop, grow and innovate. We have to keep
the interest high to stay fresh in the future.”
On average,
80%
of EAA Sport Aviation readers
are looking to make 3 or more
aviation purchases other than
fuel in the next 18 months.
To get your products and services in front of
aviation’s most active buyers and flyers, call the
EAA Advertising Office at 920.426.6127 or
e-mail Sue Anderson at sanderson@eaa.org.
Why Jeff reads Sport Aviation
“I love the passion that sport aviation pilots have – a passion to build, own and fly their aircraft. It’s a joy and
wonder that most people don’t have the chance to experience,” says Jeff. “I love flipping through the magazine
to read about new avionics, how others have built their panels and how to modify aircraft for speed and
maneuverability. I find it all very interesting.”
